Quality is a personal fetish of mine and when introduced to Bella's Alleb Asor, I had to spread the wealth. I came across it by doing my usual Insta-stocking session for local gems. Meeting the brains behind the brand in her industrial-fresh space in Southie was not only ultra-cool but such a moment of insight on the hidden scene of Boston's underground local talent. I learned that 'Alleb Asor' is Bella and her mother's name backwards and she comes from delicious Cape Verdean decent. She created the brand to empower women to create their own statements and staples in their professional dress, effortlessly. Her garments are designed from start to finish with trend forward details and practicality in mind. Imagine that piece in your wardrobe that you wear to impress at an upcoming sales pitch and to polish the perfect look to hit the town. #Delivered
Her garments fit the wardrobe of a woman in business or meaning business, whom appreciates structure, connects to the attention to detail and likes a special alternative to basic-basics. Her Dorchester roots align her with the girl-on-the-go persona and diversity play a vital role in her overall vision for her brand's reach.
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Be you Boldly. xo